2026-06-12

AI Visibility Audit: What It Is and How to Do One Yourself

An AI visibility audit measures how often your business appears when AI platforms like ChatGPT, Claude, Perplexity and Google AI Overviews answer buying questions in your category. The method: define the questions customers ask, run each one multiple times per platform, record whether you're named, and compare your share of voice against competitors. You can run a basic version yourself in 15 minutes using the template below.

The DIY method

Ask ChatGPT these six questions, swapping in your service and town. Use a fresh chat, and don't coach it:

  1. Best [service] in [town]
  2. I need a [service] near [town], who should I call?
  3. How much does [service] cost in [state]?
  4. Who is the most trusted [service] in [town]?
  5. [Service] in [town] with good reviews
  6. Tell me about [Business Name] in [town]

Count how many answers name your business.

Why one run can mislead you

AI answers vary between sessions. A single screenshot, good or bad, is an anecdote. Professional audits run every query multiple times per platform and score the consensus, which is why our reports track trends monthly rather than single snapshots. If your DIY result surprises you in either direction, run it again tomorrow before drawing conclusions.

What your score means

5 to 6 of 6: you're the answer in your market. The job now is defending that position, because competitors are starting to work on this.

3 to 4: visible but losing share. Some questions route to you, others hand your competitor the lead.

1 to 2: your competitors are being recommended in conversations you never see. The buyers asking these questions don't know you exist.

0: you don't exist in AI's version of your town, and every AI-assisted buying decision in your category is being made without you.

What a professional audit adds

The DIY version tells you the score. A full audit tells you why: 24 queries across all four platforms, who AI recommends instead of you and how often, what AI gets factually wrong about your business, and which sources AI reads for your category that you're missing from. That last part is the fix map.

Our AI Visibility Audit is $99, takes 3 business days, and is credited in full against any fix package. Or send us a screenshot of your DIY result and we'll tell you why you scored what you scored, free.