Industries
AI visibility, industry by industry
Every industry has its own buying questions and its own set of sources AI reads. Here's how visibility works in yours.
Pricing transparency decides most cost-query citations in this category. Firms that publish fee ranges get cited; firms that hide fees don't exist in those answers.
Specialisation language wins here: AI distinguishes 'small business accountant' from generic accounting when your pages do.
Condition-level answer pages (back pain, sports injury) out-cite generic clinic pages by a wide margin.
Urgency queries dominate this category, and AI leans hardest on review recency and profile completeness for them.
Licence and compliance signals are extractable facts AI favours in this category.
Payment plan and pricing questions are heavily asked and barely answered by practice websites.
Hours accuracy is disproportionately important: wrong opening data in AI answers actively costs emergency cases.
Seller-side queries are the high-value ones, and agency sites rarely answer them directly.
Comparison and explainer questions dominate; brokers with genuine answer content get cited as the local expert.
Matter-level pages ('do I need a lawyer for X') are where citations are won; practice-area brochure pages aren't extractable.